Forever Living
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Forever Living is the world's largest grower of aloe vera and the world's largest bee keepers. They have been in existence
for 25 years now out of Scottsdale, AZ. They manufacture natural-based products from aloe vera and the bee hive.
The company was formed in late 1978 by Karl Jensen and Rex Maughn
to market Aloe Vera based products (nutritionals and cosmetics/skin care). In 1981, Forever Living acquired Aloe Vera of America and that gave them a huge boost.
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The company has a very small loyal following here in the U.S. and is
doing quite well internationally. The products have expanded into other
types of nutritionals (ie bee products and other herbs) as well as last I
heard water and air filtration products.
The company IMHO is very reputable and is really the pioneer of
Quality Aloe Products. I believe Mr. Maughn holds a significant position
on the National Aloe Science council and they own their own fields and
processing equipment and hold particular patents of stabilization that
make their products unique.
The product prices are competitive in the MLM industry but a
little high compared to conventional retail. As mentioned above though
they do have a unique patented stabilization process that IMO makes a big
difference as to the potency of the Aloe content, which is the
distinguishing factor. This has been supported by independant results
published in the past by the National Aloe Science Council which is an
Aloe industry group set up for standardization and upgrading the
industry. I don't know to what extent it is active today if at all.
I also believe they have a line of aloe products that are used
with animals (horse trainers etc.) and more of a pharmaceutical grade.
The minimum purchases are no more required than by any other MLM,
but appear to be promoted as starter kits which have a product
mix.
Their major growth days were in 1980-1985 which is
when the Aloe Vera craze was in full force.
This 25 year old company has 4 million distributors in
44 countries.
Their main products include Health& Nutrition, daily care, skincare, cosmetics and Animal care products. Their specific products are "Forever Essentials", and "Artic Sea Super Omega 3."
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