Joel Cassway

Joel Cassway is known for being a straight shooting kind of guy. He doesn't pull any punches and gets right to it. But you should know this up front about. Joel. He offers a business deal through his website, where investors find people receiving payments from privately-held mortgage notes, and earn commission by persuading them to sell their rights to the income for a low price. I'm not a big fan of this. It's like advising people who urgently need cash to fund their kids' college fees and use them or what ever it takes. Maybe this works for some, but sounds a bit extreme to me. I know that every investor's gain is someone else's loss, but I can't help thinking his approach is a mite callous. But from a marketing stand point Joel Cassway has come up with a hard hitting technique.

Cassway is a lecturer, note investor, and financial consultant who runs the Note Investors website and teaches classes at Temple University, Philadelphia. He's been in the note business for over thirty years. During that time he's written books, courses and articles about making money from mortgage notes. His philosophy for success is to "keep your phone ringing all the time." which you do by using hard hitting marketing techniques.

Courses by Cassway include the "Prosperity Power" program, a set of cassettes and a workbook about making money from discounted notes, and "SuperEarnings PLUS", which claims to be "the ultimate course for those desiring to achieve and maintain SuperEarnings throughout their lives". Joel Cassway also runs training sessions. He calls his most famous one "How To Find All The Notes You Could Ever Hope To Buy" Joel charges about a hundred bucks to attend this seminar.

It's nice to find a real estate guru who only charges a hundred bucks or so to share his knowledge, instead of thousands. Another plus-point is that he doesn't make it sound too easy. But then again, his methods are NOT easy. One investor who attended a Joel Cassway workshop said: "If you don't have a base for marketing you probably won't last long using his materials."

There's also a bit of controversy over a course Cassway published. According to the story, he published a course called "The Paper Game", years after John Behle had established himself with a book of the same title. John is pretty adamant that Mr. Cassway's 'slip' wasn't an accident: This has apparently created tension between those two. I don't know why Behle didn't just take Cassway to court. r

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