Joe Sugarman
Joe Sugarman is one of America’s top advertising and
marketing entrepreneurs and the man who built several large businesses
all through the creative power of his pen. He is more than an effective
salesman, writer and marketer. He’s an entertaining speaker, a great
teacher and visionary marketer who openly shares his lessons learned
from a lifetime of direct marketing.
Joe Sugarman has most of his expertise in Direct
Marketing, advertising, and sales.
The products Joe Sugarman is famous for creating include
audios, videos and several books
Below are a few of his most popular:
Triggers: 30 Sales Tools You Can Use To Control the Mind
of Your Prospect to Motivate, Influence and Persuade.
Advertising Secrets of the Written Word
Marketing Secrets of a Mail Order Maverick
Television Secrets for Marketing Success
Success Forces
"Joe is a marketing genius who has trained thousands of
CEOs and entrepreneurs and helped them increase sales.
In 1971, Joe Sugarman saw micro-electronics as an
exciting opportunity and formed a company to market the world’s first
pocket calculator through direct marketing.
His Northbrook, Illinois, company, JS&A Group, Inc.,
soon grew to become America’s largest single source of space-age
products. Joe eventually introduced dozens of new innovations and
concepts in electronic products during the ‘70s, including the pocket
calculator, the digital watch, cordless telephone, computers and a
variety of others. Each product introduction was made in large,
full-page ads with extensive copy and few graphic elements, a novel
approach during the ‘70s.
In 1973, Sugarman’s company was the first in the United
States to use the 800 toll-free service to take credit card orders over
the telephone. This service was brand new at the time and had never
been used for order taking purposes. After one year of pioneering this
new concept as the only American company to use it, many other mail
order companies soon copied JS&A. Toll-free credit card order
taking became a major catalyst for the entire catalog industry.
In 1986, JS&A changed its marketing focus from
selling electronic products to his line of BluBlocker sunglasses, which
he sold in direct mailings, mail order ads, catalogs and on TV through
infomercials, and QVC, the home shopping channel. BluBlocker sunglasses
are sold currently at stores throughout the world with over 20 million
pairs sold.
In 1979, Joe was selected as the Direct Marketing Man of
the Year and in 1991 was given the prestigious Maxwell Sackheim Award
for his career contributions to direct marketing, and people pay up to
$3,000 to attend his unique marketing seminars.
For those of us who may not have a few extra thousand on
hand to attend his seminars, you may want to invest in Sugarman’s
latest four books: Advertising Secrets of the Written Word, Marketing
Secrets of a Mail Order Maverick, Television Secrets for Marketing
Success, and Triggers.
Like many in business, Sugarman has seen his share of
failures and opportunities. But as he has been quoted, “Each problem
has hidden in it an opportunity so powerful that it literally dwarfs
the problem. The greatest success stories were created by people who
recognized a problem and turned it into an opportunity.”
Obviously I highly recommend the teachings of Joe
Sugarman.
Since I review business opportunities and internet gurus
all day for a living, you can guess I know which ones work and which
ones don't. Click here to see how I
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