Joe Sugarman

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Joe Sugarman is one of America’s top advertising and marketing entrepreneurs and the man who built several large businesses all through the creative power of his pen. He is more than an effective salesman, writer and marketer. He’s an entertaining speaker, a great teacher and visionary marketer who openly shares his lessons learned from a lifetime of direct marketing.

Joe Sugarman has most of his expertise in Direct Marketing, advertising, and sales.

The products Joe Sugarman is famous for creating include audios, videos and several books

Below are a few of his most popular:

Triggers: 30 Sales Tools You Can Use To Control the Mind of Your Prospect to Motivate, Influence and Persuade.

Advertising Secrets of the Written Word

Marketing Secrets of a Mail Order Maverick

Television Secrets for Marketing Success

Success Forces

"Joe is a marketing genius who has trained thousands of CEOs and entrepreneurs and helped them increase sales.

In 1971, Joe Sugarman saw micro-electronics as an exciting opportunity and formed a company to market the world’s first pocket calculator through direct marketing.

His Northbrook, Illinois, company, JS&A Group, Inc., soon grew to become America’s largest single source of space-age products. Joe eventually introduced dozens of new innovations and concepts in electronic products during the ‘70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. Each product introduction was made in large, full-page ads with extensive copy and few graphic elements, a novel approach during the ‘70s.

In 1973, Sugarman’s company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone. This service was brand new at the time and had never been used for order taking purposes. After one year of pioneering this new concept as the only American company to use it, many other mail order companies soon copied JS&A. Toll-free credit card order taking became a major catalyst for the entire catalog industry.

In 1986, JS&A changed its marketing focus from selling electronic products to his line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and QVC, the home shopping channel. BluBlocker sunglasses are sold currently at stores throughout the world with over 20 million pairs sold.

In 1979, Joe was selected as the Direct Marketing Man of the Year and in 1991 was given the prestigious Maxwell Sackheim Award for his career contributions to direct marketing, and people pay up to $3,000 to attend his unique marketing seminars.

For those of us who may not have a few extra thousand on hand to attend his seminars, you may want to invest in Sugarman’s latest four books: Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, Television Secrets for Marketing Success, and Triggers.

Like many in business, Sugarman has seen his share of failures and opportunities. But as he has been quoted, “Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity.”

Obviously I highly recommend the teachings of Joe Sugarman.

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