Marketing Benefits of using benefits instead of features

Always list the benefits of your products and services instead of listing features. People don't buy features. People are only interested in the benefits your products or services have to offer. A feature list and a list of benefits may sound like the same thing, but there not. For example, a small feature list looks like this:

"Multiple speed settings"

"Dual controllers"

"New Protective Outer-Layer"

"Replaceable filter"

And now if you look below for yourself to see how much more effective a "List of benefits" is:

The ability to change speeds while using this product will save you time because you won't have to turn it off before changing speeds like all the other makers of this type of product.

And of course having 2 controllers instead of one is going to get the job done twice as fast for you!

The new protective outer-layer means this product is practically unbreakable so it will be around for the rest of your life!

And now you can replace the filter with a new one for higher performance, less wear and tear, and longer life of the whole unit. With those other products, you have to send the unit back to the manufacturer when the filter gets dirty. You'll never have to do that with ours!

Ok, that's the end of the list of benefits. Did you see a major difference in the way benefits do a much better job selling a product than a list of features does? The difference this one little trick will make on the amount of orders you get will shock you!

But even the list of benefits above isn't perfect. While I would definitely include that list of benefits in my ad copy, I'd be sure to make the focus on what my product can do for the reader. Because ultimately that's what the reader really cares about.

So my main focus of the product listed above would be on something like this:

"Your neighbors will be insanely jealous of you when they see how much faster your lawn gets done than theirs. They'll also be likely to ask you where you got this product when they see how much better your lawn looks than theirs.

Now that's the ultimate benefit! Now you're putting feelings into the readers mind. Your even making him/her imagine how satisfying it would feel to stand on his/her lawn after it's so quickly finished and smile over at the neighbor across the street. The reader has now felt emotions about your product because he's imagined that proud moment when his neighbor sees how perfect his lawn looks and how fast this new product did it for him. This is a perfect example of why using benefits is always better than listing features.

Since I review business opportunities and internet gurus all day for a living, you can guess I know which ones work and which ones don't. Click here to see how I make my money.

Click Here to Subscribe to Our FREE Newsletter.