BULLET POINTS GET PEOPLE TO FINISH YOUR SALES LETTER
by Jason Ryan Isaksen
It's just a proven fact that after the headline, and the
sub headline, the
bullet points are where at least 50% of your readers eyes will go.
Readers
almost always scan sales letters to look for the most important points
and
features.
We are all trained to do this from way back when
we were in
school. Using our eyes to scan for bullet points has always seemed to
save
us time and allow us to quickly find the most important stuff.
Everyone does it. So don't forget to use bullet points
on your own website
and in your own sales letters to capture the most attention and the
best
conversion rates. So don't expect your prospects to read your long
sales
letter unless you've got plenty of bullet points.
Copyright Jason Ryan
Isaksen
2009 All rights reserved
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