How to get a better conversion rate on your website. Conversion Vs.
Qualified Traffic
Conversion is simply the number of people that have to see your website in
order for you to get a sale. For example, at my own website, I get about
900 new visitors a day. Out of those 900 people, about 11 of them place an
order. That means about 1 out of every 88 people that visits my website
ends up purchasing my products and services. So 1 out of 88 is my
conversion rate. And before you spend a whole bunch of money advertising
your website, you should get a good idea of what your own conversion rate
is. You can still be very successful without studying your conversion, but
you will definitely make more money and waste less money by knowing your
conversion rate.
Because if you study your conversion rate and you find out it's really good
and definitely acceptable to you, then it means you can pretty much stop
working on that website and just focus on driving qualified traffic to it.
And when I say "qualified", that's the same thing as "Targeted" traffic or
leads like I described above. Qualified traffic just means that the group
of people you are advertising to, is definitely interested in your type of
product or service. And the reason you know your traffic is qualified is
because they have expressed some sort of interest in your industry. Either
by purchasing a magazine about your industry or by doing searches on search
engines for your industry keywords. And of course, I'll go more into detail
about your industry keywords later in this course.
But to summarize what we just talked about in the two paragraphs above,
there are two major areas to be aware of about your website. Just making
sure you have a conversion rate that is profitable and then once you know
your website has a profitable conversion rate, your focus is simply to drive
qualified traffic(leads) to your website.
You may be asking how you can be sure if you have a profitable conversion
rate. Just find out how much it costs you to get 100 visitors to your
website. If you know it costs you 10 cents per visitor, then obviously you
know it costs you $10 to get 100 new visitors to your website. Then you
just need to find out how many people out of that 100 will purchase from
you. Even if only 1 out of 100 visitors to your website placed an order
from you, that would be a good conversion rate as long as you make at least
$20 pure profit from each sale. One sale out of 100 leads doesn't sound
very good, but it's actually perfect as long as you're selling an item with
a high mark-up. For instance, 1 out of 88 people that visits my website
places an order from me. And my profit from each sale is about $80 and that's
very acceptable to me.
If you're selling something for only $20 it's more likely that you'll get a
better conversion than 1 out of 100 since a $20 product is considered a
fairly small ticket price. If I was selling a $20 product I would like to
see at least 1 out of 40 people place an order from me. But that's just me.
The interesting thing about conversion is that you'll actually get a greater
conversion doing offline advertising than online. About 3% of the people
who receive off-line letters end up ordering from the seller. But
advertising that same product using a bulk emailing on the internet or just
buy a bunch of traffic from a pop-up or pop-under company will only get
about 1% of the people to buy. In the pages that follow, I'm going to show
you some techniques that will bring that number up to about 2.5%. You'll
even be able to increase that number to 3% with a few of the advanced
concepts you're about to learn here.
The main reason marketers still prefer online advertising over off-line is
because online ads are much less expensive so you actually end up getting
more sales for your dollar in most cases. Off-line ads are expensive, but
bring in serious results. These days it's probably because there is much
less competition in off-line ads. Everyone is putting their money into
online ads, so it's my opinion that your ad stands out better in off-line
advertising. But it's still often times too expensive to justify the high
cost of off-line ads.
Since I review business opportunities and internet gurus all day for a living, you can guess I know which ones work and which ones don't. Click here to see how I make my money.
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