Instant Up-Selling Is The Secret to Serious Income
by Jason Ryan Isaksen
You remember the last time you ordered a burger or
sandwich at your favorite
fast food restaurant and they asked you this: "Would you like fries or
a
drink with that?" or "Would you like chips or potato salad with that?"
They're trying to use upselling.
This is classic "Up-Selling" at it's best. You might
even be at an
electronics store buying a small, portable, electronic item and the
cashier
asks: "Do you need batteries with that?" This is the point in time
where
up selling comes into play.
Again, this is another perfect example of "Up-Selling"
and you can do it
too. This technique has been around since business began and it has
proven
to effectively double and triple the profits of any business. As you
can
see by the above examples, the customer is already in the middle of a
purchase, and the customer already has his/her wallet out.
So what a
perfect time to sell them some other little accessories or related
items.
Research has proven again and again, that when the customer is in the
process of checking out, the customer is in "BUY" mode and it will be
simple
to instantly sell them something else. Obviously this "Up-Sell" product
is
much different than a "Back-End product because a back end product is
usually very expensive and takes a lot more sales effort and time to
sell.
Don't ever under estimate the power of upselling.
Copyright Jason Ryan
Isaksen
2009 All rights reserved
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