How To Market Your Products and Services
by Jason Ryan Isaksen
It's important that you're constantly looking for open
doors and alternative
ways to market your products and services. Timing plays an important
role
in the "Open Door" marketing concept. You want to reach your prospect
when
they are most vulnerable because they'll obviously be more open to your
offer.
Think like a marketer! Don't think like a salesman!
Approach your
prospects from different angles and reach them at the right time to get
them
to fully listen to how your product is about to change their life! With
the
right timing and the right angle, along with an open door, they'll
listen to
every single one of the benefits your products and services will offer
them.
They'll come to you hungry for what you've got.
A famous internet marketer once told me a story about
two men hitch-hiking
on the side of the road. Each man has his thumb up and is holding a
cardboard sign with the other hand. One sign simply says "Dallas" and
the
other one says "To Moms House For Christmas." You can bet who's gonna
get
that ride!
This is a perfect example of slipping in an open
door from the
right angle. And even though these hitch-hikers aren't marketing
anything,
this example can easily be illustrated using sales analogies as well.
You
can easily incorporate this style and use this lesson to create ads
that
slip in the "Open Door" from the right angle the exact same way. The
main
ingredient is to avoid doing what all the other marketers are doing and
try
something completely different, creative, original clever etc.
Copyright Jason Ryan
Isaksen
2009 All rights reserved
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