Don't use hidden pricing as a marketing strategy or
tactic
by Jason Ryan Isaksen
When implementing your marketing strategies, always be
sure to make your
prices very clear and display them in bold! There is nothing worse than
this tactic of hiding the price that some marketers use. I'm sure
you've
been on a website where you click all over the place to try and find
the
price but it's just not there. Yes, hidden pricing is a bad thing.
Can you believe internet marketers actually hide their
prices on purpose as
a marketing tactic or marketing strategy? Yah, they think their readers
will become so curious that their own curiosity will force them to call
up
and ask the price. These dumb marketers think that once they've got you
on
the phone asking about prices, they've got you! They think it will be
easy
to get you to make a purchase if they can just get you to call in to
find
out the mysterious secret prices. This is a bad marketing strategy.
It's no mystery folks! Sure a few readers will be
curious enough to call
you and ask about your prices, but the vast majority will instantly
leave
and never come back all because of your hidden pricing. There's an old
saying "If you have to ask what the price is, it's probably too much"
And
that is exactly what your readers will think if you don't list your
prices.
Or even if you just make your prices hard to find.
Your readers will just
assume your prices are not on your site if the prices can't be easily
found.
So don't play the price hiding game! Just put your price in big bold
letters at the end of your sales letters or on the end of each of your
web
pages. That's the way your readers want it. I know because I've asked
several thousand of them in surveys I conduct. So don't for a minute
think
that hidden prices is a good marketing strategy or tactic. Click the
link
down below if you'd like to find out more of my secret marketing
strategies.
Copyright Jason Ryan
Isaksen
2009 All rights reserved
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