Off-Line Advertising -Classified ads
by Jason Ryan Isaksen
Even though this hi-tech internet has almost completely
taken over, don't forget about the good old fashion off-line
advertising methods that still work. Business opportunity magazines
like Entrepreneur and Small Business Start ups along with a few other
smaller ones you'll see on the magazine rack still work great. I think
they work better now than ever because less people are using them. All
of the marketers seem to be so focused on the internet they forget that
over a half million people a month read Entrepreneur magazine. And
almost two hundred thousand people a month buy Small Business
Opportunties Magazine at book stores, news stands, drug stores, dept.
stores, etc. These magazines are all over the world so why wouldn't you
want to be listed in them?
Placing ads in national magazines may seem expensive but
when you consider how qualified and targeted the readers of those
business start-up magazines are, then you quickly understand why
they're worth it. And when you consider the fact that copies of those
magazines will be on peoples tables for a whole month, it's what I call
a residual form of advertising.
These magazines are laying in the waiting rooms of
dentists offices, hair-cut shops, doctors offices, etc. so many other
people end up seeing them. The only thing you have to worry about is
making sure you write a good ad that gets the readers attention and
stands out above all the other ads. And remember, if you purchased the
mentoring from me, I will even help you do that. I've been testing
classified ads for years and I've got it down to a science. Most of the
time I know what the response rate will be before the magazine even
goes out.
Another big tip when it comes to coming up with
effective display ads or classified ads in magazines is to look for ads
that keep running month after month after month. If you keep seeing the
same ad over and over, it means that ad is working well and getting a
great response. This holds true for all sizes of ads. Whether it's a
1/3rd page display ad, half page, full page, or even just a little
classified ad, if the same ad keeps appearing, it's a winner.
That means it's time for you to take a good look at that
ad to see why people are biting on it. What's it saying? What's it have
that all the other ads don't? It's very easy to take the basic concept
of the ad and use it for yourself without actually copying the ad word
for word. Who knows, you may even be able to take that winning ad that
keeps appearing every month and improve it. This is how the big players
make the big money! I do it too! To find out my best secrets about
classified ads, click the link below:
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Copyright Jason Ryan
Isaksen
2009 All rights reserved
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