Do I Use A Long-Copy Sales Letter Or Short Sales Letter?
by Jason Ryan Isaksen
There is an on-going debate about whether long sales
letters work better
than short sales letters or if it's the other way around. From my
experience, long sales letters always work better than short ones. But
long
sales letters that aren't making any strong points or making the reader
curious don't work.
Obviously, if you have a long sales letter that is not
well written but just long, it's not going to get good results. But if
you
are an expert in your industry and know how to show this to your
readers,
they will not be able to stop reading your materials. They will often
times
read a 10 page sales letter if you appear to be an expert on the
subject
they're interested in. Long copy sells if it's new and inventive.
The main point is this: If you're selling a product that
cost more than
$50, you're going to need at least a 4 or 5 page sales letter that is
well
written and shows what an expert about this type of product you are. A
little half-page description of what you're selling is not going to
make any
sales for you!
A good guide to let you know how long your sales letter
should be is this:
For every $10 you are trying to get your reader to spend, you should
have at
least a half page of sales letter. A half page for each $10 you're
trying
to get. For example a $30 product will require at least one and a half
pages of sales copy to achieve the best results.
And if you're selling a
product that only costs $10, you could get away with only a half page
of
sales copy because most people don't think of $10 as a big deal to
spend.
It's just not a big purchase price. But if you're selling a course like
the
one you're reading right now that costs around $300, you better have at
least 15 pages of long sales copy. Again, this is just a rough
guideline.
This guide is flexible and you may need to make
your own changes to the size
of your own sales materials. Long copy and long sales letters work
excellent when they are well crafted, exciting and manage to mix in a
little
curiosity! As you may know, I'm a big fan of long copy and use it in
all
my own sales letters.
Copyright Jason Ryan
Isaksen
2009 All rights reserved
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