Business Opportunity Websites
By Scott F. Geld
Written words are a powerful marketing tool. They have
the ability to persuade, reason, explain & direct the reader to
take action. They can hold someone's imagination and open them up to
possibilities never before visualized. But used improperly or without
due care & attention they can destroy all the good work you have
done in one foul swoop.
Developing copy for your website is therefore a job that
should not be taken on lightly. Here are 5 keys to help hold your
readers' attention and convert them to sales and sign-ups on your site
-
Your Headline
It takes a matter of seconds for visitors to form an
opinion of your site. Many factors will come into play, such as speed
of download, graphics etc, so you'll need to grab their attention
quickly before they c.lick off the site. A few words that stand out
from the background, graphics and the rest of your text will draw the
readers' eye - this is your chance to make an impact and keep them on
the site. It should be something that compels the reader to want to
find out more.
Develop Interest
Identify with the reader and let them know that you
understand how they feel about the challenges they face. Hint that you
have a solution to their problem. This will hook your visitor in, and
you can enhance its effect by using keywords and hot buttons to fire
the reader's' desire to find out more.
Reveal the details
Show the reader your solution and how it will solve
their problems and/or meet their goals. Then hit them with additional
benefits as to how what you have to offer will exceed their
expectations. Use testimonials that verify the strength of the product
or service you are offering. Again usekeywords and hot buttons that
appeal to the readers' emotions, and remember people buy on emotion not
logic.
Call to Action
No marketing copy is complete without a strong call to
action. It is the final push to close the sale that should be lined
with incentives. The benefits should be highlighted and the reader
urged to take action. You could even mention the consequences of not
taking action - a deal always looks better when someone is taking it
back away from you!
Be Professional!
In the eyes of the reader, the professionalism of your
copy reflects the professionalism of its owner, and the more
professional it is the more confident the reader is of you and your
intentions. Make sure you run copy through a grammar & spell
checker before uploading it to your site.
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Scott F. Geld is the Director of Marketing for Marketing
Blaster,
Inc., a firm specializing in producing t.argeted traffic and leads
for ecommerce websites
Since I review business opportunities and internet gurus
all day for a living, you can guess I know which ones work and which
ones don't. Click here to see
how I make my money.
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