Kevin Trudeau
Kevin Trudeau a name I personally don't trust. Like
millions of other Americans, I have good reason not to trust Kevin
Trudeau. The FTC ordered him to immediately stop his deceptive and
false advertising techniques. Kevin Trudeau produced various products
and systems including such items as: "Hair Farming," "Mega Memory
System," "An Addiction Breaking System,"
"Action Reading System," "Eden's Secret," and "The Mega Reading System"
Kevin Trudeau along with his Infomercial producer Mega
Systems International, Inc., and its principal, Jeffrey Salberg were
each required to pay thousands of dollars in consumer redress. Consumer
redress is like a fine that gives customers that are taken advantage of
their money back plus in some cases, damages.
Kevin Trudeau was at one time a big name in
info-mercials and enjoyed utilizing a deceptive infomercial style that
made his infomercials look more like news interviews and the long
commercials that they actually were. The FTC also ordered Kevin Trudeau
to stop using this deceptive info-mercial tactic. The goal of Kevin
Trudeau was to make all of his advertising look like pure news that was
not paid for or trying to sell anything. He new that people often
change the channel when hard selling info-mercials come on, so he tried
to make his infomercials look as close to a regular entertaining
television show as possible. Kevin Trudeau is part of the reason you
now see notices like "The following is a paid advertisement and this
channel does not necessarily agree with or endorse any of their
products"
Kevin Trudeau is one of the reasons we all now see such disclaimers at
the beginning of all informercials.
In my opinion the name Kevin Trudeau will always be
associated with fraud, lies, deception, and false advertising. I
personally would have nothing to do with him or his products. Obviously
I don't recommend anything produced by Kevin Trudeau.
 |