Sam Decker

Sam Decker is a business and marketing consultant and the first comment I can make is that his web site has a lot of content, a lot of it. This isn't for the small business owner or casual reader and often you'll be asking yourself "why don't they just get to the point?". It seems a mix of general advice but every entry has an irrelevant story attached you have to get through like a 2 page long story how he got a pulled over and ending in advice on give your customers a second best choice when trying to close the sale. Why didn't he just say it?

Sam Decker's got a lot of content, I'll say that again, but there isn't a lot of information and the writing style is like reading a white paper. It's not that some information isn't there, but what you have to go through to find it is just not worth the time. I did find some clever stories to be fair, the one about the pizza place that ran radio ads telling people to bring in the yellow page ad for other pizza restaurants in exchange for a free pizza, which is genius.

I would skim the site looking at the bottom two paragraphs of each article to save time. There's a lot of content but finding the gems takes planning. My advice to them is get some humor and less personal anecdotes that distract from the message. Sam Decker clearly has a lot of business knowledge, but the article titles are boring and there's too many personal stories taking away from the important message. If you have the time and enough coffee, there's some gems on the site, but you're going to have to wade through a lot of bullet points, personal stories, and "Bob opens a restaurant" type of examples to get them. The textbook style of writing only works for textbooks.

Since I review business opportunities and internet gurus all day for a living, you can guess I know which ones work and which ones don't. Click here to see how I make my money.

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