Specialty Merchandise Corporation
Specialty Merchandise Corporation has been around for
years.
SMC basically allows you to sell their products. You buy
them low and try to sell them high.
Specialty Merchandise Corporation has run ads in the back of small
business magazines for years. They've also run quite a few
infomercials. Part of the genius of SMC was who they chose to be their
spokesman for the company. They chose Tom Bosley, the dad from the old
sit com Happy Days. Tom is the perfect spokesman because he just looks
like someone you can trust. After all, this guy played a strict dad on
T.V. so it just makes sense that America trusts this guy. Choosing Tom
Bosley was a very smart move.
SMC mostly specializes in giftware, jewelery,
collectables and other general merchandise. They offer a lot of cute
things for women to use and display around the house.
But there are several reasons why this type of home
business is not the easiest to make a living with. The number one thing
that bothers me about this type of business is the amount of
competition. The second problem I have with this type of business is
the lack of mark-up or low margins. It seems to me like you'd literally
need to be the size of Wal-Mart to actually get wealthy using the SMC
system.
SMC has recruited thousands of SMC vendors over the
years and now there's copy-cat type companies that do drop shipping
that you'll also have to compete with.
The self-replicating websites that SMC gives you are
nice and easy, but the problem is from my experience, search engines
don't like replicated websites and usually don't give them much page
ranking if any. Search engines seem to strongly dislike duplicate
websites. If you built your own SMC website from scratch, you'd
probably do a lot better. But most big companies don't like vendors
building custom websites from scratch. Maybe SMC is different. I'll
have to ask them about it.
I think Specialty Merchandise Corporation is a very
strong company that will be around for many years to come, but I still
don't think it's an easy way to make money.
Since I review business opportunities and internet gurus
all day for a living, you can guess I know which ones work and which
ones don't. Click here to see how I
make my money.
Notice: The writer of this article is not endorsed by,
affiliated with, or representative of Specialty Merchandise Corporation
in any way.
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