SRDS Media Solutions
SRDS Media Solutions is the 800 pound gorilla of matching advertisers
with
media companies. Whether it's radio, print, television, or cable you wish
to advertise, the SRDS Media Solutions database can let you find them,
rates, and ad availability. This can be very helpful if you want to
advertise in different markets without having to find all the different
affiliate stations or print ad sources like magazines or newspapers.
For example if you were selling sun tan lotion in the middle of
winter,
you would just want to find TV stations or cable companies in the southern
US states, without having to go through the many searches needed to find
them all. Their database access isn't cheap, but it's certainly a good
value when compared to the time you'd spend hunting down all the different
sources to advertise in a specific region or demographic market.
Without a database like SRDS Media Solutions, I couldn't image the
mind
numbing tedium of finding TV stations that have advertising available
during a specific type of show, language, or geographic location. This is
only a place I would recommend to people ready to spend some money, as the
database access is just the start, production of a TV spot can be very
expensive. If some business had a lower budget I'd stick with the SRDS
Media Solutions print ad options or the less expensive option of having a
radio spot made, depending on the product or service offered.
Of course which option will depend on your budget, and it can
sometimes be
less expensive to directly contact a specific newspaper, magazine, or
radio station company if you just plan a limited exposure ad campaign. For
reach television markets though, SRDS Media Solutions can't be beat with
so many different cable TV operators and affiliate stations throughout the
country. They also offer information on Canadian and Mexican media
outlets, as well as Hispanic media companies if you're trying to reach a
specific group or area.
Since I review business opportunities and internet gurus all day for a living, you can guess I know which ones work and which ones don't. Click here to see how I make my money.
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